Have you ever noticed that on October 31, stores are filled with Halloween candy, costumes, and pumpkins; while the very next day, November 1, that same store has already stocked their shelves with ornaments, icicle lights, and stocking suffers? These retailers have started their preparation well in advance to encourage their customers to embrace the holiday season, which in turn will produce more sales.
These stores are prepared in advance, and it should be no different for you and your mobile strategy. Your customers are ready to receive deals, compare prices, and make important purchasing decisions. Here’s some ways to boost your mobile strategy for the holiday season:
Send deals and promotions via SMS Text Messaging. A discount on a holiday item at this time of year will excite your customers and encourage them to come into your store to take advantage of that deal, as well as look at the other items you may be selling. If you are a home-based business, such as a house cleaner, you could offer similar discounts such as a percentage off house cleanings for the month of November or December. Learn more about SMS Text Message Marketing Here.
Send SMS Text Reminders. During this time of year, people are busy enough remembering all the gifts they have to buy for everyone. Help your customers out by sending gentle reminders through text messaging for their appointments.
Ensure your website and email are mobile-friendly. More likely than not, you have some important insights to share about the holiday season, possibly some deals, or even thoughts for New Year’s resolutions. These are often included on your website blog or in your email newsletters. If you want your readers to engage with your content, ensure your website and emails are mobile-friendly. Check out these posts for more details on how to make your website and emails mobile-friendly:
Consider Display Ads for your business. If your company or store is holding a special event, tradeshow, workshop, or promotion during the holiday season, wouldn’t you want this information to be shared with your target audience on some of the most popularly viewed sites on the web? Display ads are powerful and can bring great exposure to your business. Learn more about display ads here.
Offer a Mobile Loyalty Program for your customers. Similar to a “Buy 5 Get 1 Free” punch card in-store, consider giving that option to your mobile customers so they can redeem rewards through your program. With a Loyalty Program, there isn’t the hassle of downloading or maintaining an app. Merchants can build a branded reward program for their mobile site, with incentives that range from loyalty punch cards to coupons and exclusive offers, all designed to keep customers coming back. Learn more about Mobile Loyalty Programs here.
Offer “Scratch-n-Save” Promotions. It doesn’t matter if you’re an online or offline social media for real estate; engaging your customers is the key, especially during the holiday season. Scratch N’ Save cards do this by presenting a FUN and EASY to play game (everyone knows how to scratch a scratch card). These scratch cards…
Offer a unique way to engage customers and offer deals, discounts, and promotions.
Give your promotions that “cool” factor with touch screen compatibility.
HTML5 & Responsive theme compatible – these work on any site!
Use these cards in any post, page, widget, or Face book page.
Forces visitors to interact with a fun game-like offer.
Provides new, cutting-edge technology, yet is instantly familiar because of lottery popularity.